I am Andrew Pop. I create visual experiences using
digital tools to tell stories and form identities.
We are all surrounded by adverts, graphic design, typography and such, but in the end these are all just visual influences that either hurt or please our eyes. I think that these can be made better to decrease the overall clutter, and increase the quality of the experience, or higher the value of either a service, company, communication, campaign, or a brand. Because perception is key.
I like to believe that my work is a form of contribution to enrich the visual representation of the things important.